Wildride
Working with a well established international brand ready to break into the UK.
Wildride is a Netherlands-based company specialising in innovative toddler carriers. Linking up with UK-based distribution company, Haus Distribution, our mission was to expand the brands' awareness and sales within the UK marketplace, allowing Wildride to become the go-to toddler carrier for all parents.
Their goals are to position not only grow sales via their website, but to also build the brand awareness and perception to allow them to sell their product on other websites such as John Lewis and Natural Baby Shower.
Our Strategy
Grow the brand, grow the sales.
When Wildride came to us, they had a clear goal: build brand awareness, grow sales, and make a splash with major retailers. Enter Google Ads and Meta, where we crafted a campaign as adventurous as Wildride itself! We focused on more than just clicks – we aimed to create genuine connections with Wildride’s audience, building the kind of trust that keeps customers coming back.
Through targeted Google Ads and Meta campaigns, we helped Wildride showcase the magic of their products, putting them right in front of people who needed that extra spark to join the ride. The result? Increased brand recognition, skyrocketing online sales, and the ultimate win: a line-up of popular retailers eagerly stocking Wildride on their shelves.
Results That Matter
x3 Yearly Sales
Comparing the average monthly sales in 2023 to 2024, our digital marketing efforts have allowed the client to now sell over x3 the number of sales per week than when they began.
+318% Monthly Sales
Since we began working with Wildride, we have seen their average monthly sales increase by 318% across all digital marketing channels.
5.2 ROAS
Across their first 12 months of trading, we were able to generate £5.20 for every £1.00 spent, allowing Wildride to grow their brand further than they thought was possible.
In Their Own Words
"Lucky Penny's dedication, expertise, and unwavering support have truly made a remarkable impact on our business.
Their insights, strategies, and attention to detail have played a pivotal role in optimising our paid advertising efforts, resulting in tangible growth and increased sales across multiple brands."
Lindsey, Senior Marketing Manager at Wildride UK
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Looking to achieve similar results?
Looking to amplify your online business with digital marketing? Let’s talk about where you are now, where you want to be, and how we can help get you there. We’re all about bold ideas, smart strategies, and honest conversations. No jargon, no gimmicks - just a clear path to results that matter. Ready to see your brand shine? Let’s make it happen and make every click count.
