We Are Lucky Penny
At Lucky Penny, we see digital marketing as an art of connection. Our mission is to create campaigns that resonate deeply, building lifelong relationships between brands and the world. With people at the heart of everything we do, we transform ideas into strategies that inspire, engage, and deliver results.
We collaborate with companies and brands to make a positive impact, with a dedicated team of digital marketing strategists, researchers, thinkers, and designers eager to make a difference. Together we design and develop campaigns that resonate with your audience. We're here to make every click count.
From day one, we’ve been committed to making Lucky Penny a place where collaboration shines and performance grows. We do it by linking the right experts to the right client, creating relationships that will flourish.
We have a clear vision of who we are and where we want to be - from our work and partnerships to the way we communicate. Our principles guide everything we do, laying the foundations for us to build upon with each and every business we team up with.
Our Team
Meet Ali, the visionary behind Lucky Penny. With deep expertise in PPC and digital strategy, he’s helped power global campaigns for giants like John Lewis & Partners, Dubai Airports, Bang & Olufsen, and GHD.
With over 15 years of brand and digital design under his, Rich knows how to make your brand impossible to ignore. As a black belt in design, his eye for impactful visuals and unique branding sets your business apart from the noise, bringing your vision to life with serious style.
SEO expert by day, wrestler by night - Adam’s ready to help you suplex your way to the top of search results. Having worked with brands like MyProtein and Muscle Food, Adam blends strategy with SEO power moves, ensuring your business doesn’t just show up but stands out.
Not Your Typical Agency
Independant Specialists
Our team is composed of hand-picked, top-tier specialists, giving you direct access to top-tier talent. Unlike traditional agencies, we cut out unnecessary layers, letting you work closely with experts who know their craft inside and out.
Transparency First
With us, you’ll always know exactly where your budget goes and what results you’re achieving. Our commitment to clear reporting and open communication means no surprises - just trust and confidence in the process.
True Collaboration
Great things happen when we team up. Through open communication, shared ideas, and mutual trust, we transform your goals into results. We never see you as a client, we see you as a partner.
Origin
Where it all began: Japan, a Lucky Coin, and a big idea.
It all started during a trip to Japan when our founder came across something special: the story of the 5 Yen coin (often thought of as the original Lucky Penny) - a coin that represents good fortune and the value of long, meaningful relationships.
From this moment of inspiration, Ali set out to create Lucky Penny - a group of digital marketing experts focused on building genuine relationships and a commitment to delivering the best work, every time.
With a desire to redefine what an agency can be, Lucky Penny was born to offer companies an approach that feels personal, collaborative, and designed to last.
Alex, aka 'The Ecom-Ranger', is a top PPC expert specialising in working with eCommerce brands. By using the latest and greatest pay-per-click strategies, he's here to grow your online sales and revenue with a positive ROAS.
Tom's our resident AI guru. With cutting-edge, AI-driven techniques, he's able to craft custom content-focused SEO strategies that set you and your brand apart, propelling you to the top of search engine results.
Ro is our resident LinkedIn growth maestro, dedicated to growing a brands' online presence with meaningful content & engagement across the LInkedIn social media network.