Approach
Feel the impact of thoughtfully designed digital marketing campaigns.
In today’s ever-evolving digital world, standing out is about more than just being seen - it’s about being remembered. Through our strategic digital advertising approach, we help your brand reach the right audience and create a lasting impression from a budget that you feel comfortable with.
Every campaign we build is designed to go beyond clicks, making meaningful interactions that drive real growth and loyalty. With Lucky Penny, your advertising isn’t just noticed - it’s felt.
Built With Meaning
A collaborative strategy with clear results.
By working closely with you, we gain a deep understanding of your goals and priorities. This allows us to create campaigns that deliver meaningful outcomes while respecting your budget. With a shared commitment to transparency and trust, we design strategies that spend wisely and effectively, ensuring every step we take aligns with your vision. It's not about spending more - it's about spending smarter.
Services
Google Ads
Google Shopping
YouTube Ads
Meta Ads
Instagram Ads
TikTok Ads
Pinterest Ads
Spotify Ads
SEO Audit
Technical SEO Optimisation
Page Speed Analysis
Keyword & Positional Tracking
Content Strategy
Content Writing
Google My Business Optimisation
Digital Marketing Assets
Digital Advertising Creatives
Branding
Brand Guidelines
Static & Video Assets
Our Principles
A collaborative approach
We never see ourselves as just your service provider - we’re your teammate. We listen, collaborate, and work with you, not just for you. This approach allows us to build bespoke digital marketing strategies that fit your brand, audience, and goals, ensuring every decision feels right for you.
Transparency is key
We value honesty and transparency in everything we do. From the very beginning, we establish clear communication channels and keep you informed every step of the way, using live data reporting to allow you to feel completely in the loop with our digital marketing results.
Commitment to excelence
Our goal is to always deliver the highest quality work and to be the best to work with, approaching every project with a focus on sustainability and long-term impact. We pay meticulous attention to detail and strive for excellence in every aspect of our digital marketing efforts to ensure results have a positive impact to you and your business.
Ongoing optimisation
Our work doesn’t stop at launching campaigns; we focus on ongoing optimisation to ensure your growth is sustainable and impactful. By continually analysing data and refining strategies, we maximise every opportunity to enhance performance and adapt to market changes.
Reporting
Stay in the loop with your campaign performance.
Stay in the loop every step of the way with our live dashboard, designed to give you instant access to your digital marketing performance. Unlike traditional monthly reports, our dashboard is updated in real time, offering both a high-level overview and detailed insights into each campaign. Tailored to your specific goals and preferences, it’s the ultimate tool for understanding results, tracking progress, and ensuring transparency.
Only The Best
Handpicked experts, working as one for you.
Lucky Penny is little different from your typical advertising agency. Instead of rows of desks and layers of departments, we’re a team of talented self-employed specialists - each a top expert within their our field.
This unique setup offers you lower fees, bespoke solutions, and minimal waiting time for decisions to be made. We bring you the very best in digital marketing talent (no juniors in sight!), offering fresh ideas and flawless execution, all without the traditional agency fluff.
You get focused work and big results, done with heart.