top of page

Digital marketing for small businesses who want a parter they can trust is doing the right thing for them.

We're more than your typical digital marketing agency.

BUILD TOHEGETHER, GROW TOGETHER

At Lucky Penny, we don’t just deliver campaigns, we build partnerships. We help small businesses grow with digital marketing that makes sense, feels good and actually gets results. No jargon, no nonsense, just a team of top-tier pro's that have got your back.

AN HONEST APPROACH

Digital marketing with a human heartbeat.

We run smart, honest campaigns that are built to grow with your business, not just rack up clicks. From strategy to execution, everything we do is tailored, transparent, and made to actually work for you (and your budget).

58-min.jpg
REAL REALATIONSHIPS, REAL RESULTS
Brand's we've clicked with.
john-lewis-logo-min.png
dco-logo-min.png
little_dutch_logo-min.png
nite-watches-logo-min.png
wildride-logo-min.png
arma-bjj-logo-min.png
oyoy-living-design-logo-min.png
snackfully-logo-min.png
rumi-ai-logo-min.png
zonesafe-logo-min.png
platinum-skies-logo-min.png
movement-method-logo-min.png
rake-online-logo-min.png
legacy-bjj-logo-min.png
huyana-beauty-logo-min.png

MAKING A DIFFERENCE TOGETHER

Growth in action.

wildride_3.webp
wildride_logo_edited.png

LAUNCHING EUROPES #1 TODDLER CARRIER IN THE UK

Wildride Toddler Carriers

Google Ads

Meta Ads

Creative

We helped launch Wildride as the go-to toddler carrier brand in the UK - growing their direct sales and landing them on shelves nationwide. A standout product with standout results.

MAKING DECORATING EASIER TOGETHER

Decorating Centre Online

Google Ads

Meta Ads

Pinterest Ads

We’ve partnered with DCO for years, driving over 3,800% growth in weekly revenue. It’s proof that great results come from long-term thinking and a team that’s in it with you.

dco_3.webp
dco_logo_edited.png
snackfully_1.webp
snackfully_logo_edited.png

SPREADING THE LOVE OF HEALTHY SNACKS

Snackfully

Google Ads

Strategy

We worked with Snackfully to make healthy snacking the easy choice - and the results speak for themselves, with conversion rates hitting over 4.4%. Smart targeting, better structure, and a strategy that actually sticks.

YES - WE ARE QUOTING BRYAN ADAMS
Everything we do, 
we do it for you.
Make it work

Our bespoke approach is here to make every move count, for your goals and your budget. Big results, smart strategy, and no wasted pennies.

Make it together

Great things happen when the right people connect. That's why everything we do is built in collaboration - working together with you and not just for you.

Make it count

Every idea, every click, every step forward - it all adds up. We’re here to help small businesses grow in ways that truly matter.

A CULTURE BUILT ON TRUST

Meet the crew behind the clicks.

You might see us as low-key data lovers, but we're also ’re coffee nerds, martial artists, and gamers - and and we bring all of that energy into what we do. Lucky Penny was built to feel like a team you actually want to work with, and the results show it.

39-min.jpg

OUR SERVICES

What we do,
and why it works.

33-min.jpg

PPC ADVERTISING (PAY-PER-CLICK)
CLICKS THAT COUNT

We don’t just run ads, we build finely-tuned campaigns that put your business in front of the right people at the right time. No guesswork. No wasted spend. Just clever, results-driven performance marketing.

8-min.jpg

SEO (SEARCH ENGINE OPTIMISATION)
ORGANIC GROWTH, DONE RIGHT

Great SEO isn’t about gaming the system, it’s about building a solid, search-friendly foundation that grows with you. We help you climb the rankings with strategy, structure, and content that works.

4-min.jpg

ADVERTISING CREATIVES
CREATIVES THAT STOP THE SCROLL

Your ads have milliseconds to impress. That's why we make sure every pixel, frame, and word is doing the heavy lifting - so you stand out, get noticed, and drive positive actions across every platform.

57-min.jpg

DIGITAL STRATEGY
A BESPOKE STRATEGY THAT WORKS FOR YOU

We combine data, instinct, and experience to craft a digital marketing strategy that actually fits your goals. No cookie-cutter tactics. Just a clear, collaborative roadmap to real results for you and your brand.

2-min.jpg

DIGITAL AUDIT
HONEST INSIGHTS, ZERO JARGON

We'll run a full diagnostic on your site and serve up honest, jargon-free insights you can act on. From UX issues to performance gaps, we’ll tell you what’s going wrong, and how to fix it.

43-min.jpg

ALL SERVICES
WE'LL HELP YOU CHOOSE THE RIGHT ONES

Not sure where to start? No worries. Browse all our digital marketing services and discover how we help businesses like yours grow smarter, show up stronger, and convert better. We're here to make every click count.

SCROLL   →
48-min.jpg

THE LATEST DIGITAL MARKETING ARTICLES & NEWS

Hot off the press.

From Google updates to TikTok shifts, ad strategies to SEO shakeups - we keep track what’s happening in the wonderful world of digital marketing and break it down into what matters for your business.

SOME STATS WE'RE PRETTY PROUD OF

What happens when the right people connect.

We team up, we tune in, and we make good things happen. Whether it's ad performance or caffeine consumption, these numbers say it all - partnerships that click, results that stick, and plenty of caffeine to keep it all moving.

£11.2M
PPC revenue generated

Smart strategy + real collaboration = clicks that pay off.

4.8%
Avg conversion rate

Traffic’s nice... but results are better.

96%
Client retention rate

96% of clients stick with us and never look back.

100+
Coffee's per month

Strong strategy starts with strong coffee.

VIRTUAL HUGS

Real results.
Real relationships.

wildride_2.webp

WILDRIDE TODDLER CARRIERS
LINDSEY, MARKETING MANAGER

"Lucky Penny's insights, strategies, and attention to detail have played a pivotal role in optimising our paid advertising efforts, resulting in tangible growth and increased sales across multiple brands. More than just a service provider, from the outset, they seamlessly integrated themselves into our team, offering not only their professional guidance but also a genuine commitment to our success."

dco_1.webp

DECORATING CENTRE ONLINE
MATT, DIRECTOR

"The team at Lucky Penny are much more than just a service provider. From the outset, they seamlessly integrated themselves into our team, offering not only their professional guidance but also their genuine commitment to our success."

snackfully_2.webp

SNACKFULLY
MAGGIE, MARKETING MANAGER

"I have worked with Ali from Lucky Penny for over two years now through Snackfully and he has been invaluable in our new customer growth, transforming our PPC campaigns and offering his advice and knowledge in improvements across the whole business. I couldn't imagine not having him on our marketing team!"

lwd_1.webp

LIVEWELL DORSET
SALLY, MARKETING MANAGER

"We have seen our digital marketing go from strength to strength under the stewardship of Lucky Penny. Our exposure has increased dramatically, enables us to reach and support more people to lead healthier lives whilst keeping costs competitive. Having the LP team managing our Google ad campaigns has been a game-changer."

rumiai_1.webp

RUMI.AI
TOM, MARKETING MANAGER

"Partnering with Lucky Penny has been a game-changer for Rumi.ai, transforming our advertising aspirations into tangible success stories. They masterfully curated a previous launch campaign that exceeded our expectations, generating thousands of quality leads and propelling our brand to incredible heights of web exposure."

movementmethod_1.webp

MOVEMENT METHOD
TAYLOR, DIRECTOR

"I was really struggling to dial in what my business was was missing. Working closely with Lucky Penny highlighted some of the issues with my approach. They communicated the changes I needed to make and this has ultimately led my website driving in the clients I knew it could."

SCROLL   →

GOT QUESTIONS? WE'VE GOT THE ANSWERS

FAQ's

  • Our best work comes when we team up with small to medium sized businesses. From eCom brands to service-based legends, if you’re passionate, collaborative, and ready to grow, we’ll get along just fine.

  • All bespoke. Always. No pre-packed “starter bundles” here — we build strategies that actually fit your business (and your budget).

  • It depends on what we’re doing, but we always price with honesty and flexibility. You’ll never be hit with surprise fees - just clear costs and real value.

  • We will look to launch within 1–2 weeks of our initial call, depending on scope and scheduling. The sooner we chat, the sooner we can get things moving.

  • Us. The people you meet are the people doing the work - no out-sourcing, no hand-offs, no mystery teams behind the curtain.

  • No stress. Have a read through our approach, check out a few case studies, and drop us a message when the time feels right - we’re not going anywhere.

GOT A PROJECT IN MIND?

Let's make every click count, together.

We’re genuinely excited to hear about what you’re building and would love to discuss how we can help. Book a free consultation with us - no commitment, just some good ol' strategy & a hot cup of coffee.

bottom of page