DIGITAL MARKETING WITH A HUMAN HEART BEAT
At Lucky Penny, we help e-commerce brands grow with digital marketing that’s full of creativity, and full of heart. We bring bold ideas, smart strategy, and sharp execution to the table, making every click count without the fluff, the ego, or the agency jargon.
Just a passionate crew, working as part of your team to drive real results, day in, day out.
COLLABORATION THAT CLICKS
We don't just run campaigns,
we build partnerships.
When we work with an e-commerce brand, we plug in like we’re part of your team. We stay close, keep things moving, and make decisions together - fast, clear, and always aligned with your goals. You bring the product and the passion. We bring the digital firepower to scale it.
REAL RELATIONSHIPS, REAL RESULTS
The brands we've clicked with.
GROWTH IN ACTION
Making a difference, together.
SCROLL →
OUR SUPERHERO POWERS
At Lucky Penny, everything we do is shaped around your e-commerce goals - your products, your budget, your pace.
Whether you’re scaling up or squeezing more performance from what you’ve got, we’ll help you make smarter, sharper moves that drive real growth with a bespoke digital marketing strategy.
THE CREW BEHIND THE CLICKS
Lucky Penny was built on trust, honesty, and the belief that great work starts with great people. No egos. No drama. Just a team that shows up, brings the energy, and always has your back (and your brand’s).
We work the same way with each other as we do with our clients, collaborative, curious, and all-in. Whether we’re deep in your campaign or grabbing a coffee between calls, we’re part of your team, and proud of it.
PARTNERSHIPS THAT CLICK, RESULTS THAT STICK
10X
ROAS (Return on ad spend)
On average, our partners see 10x return on ad spend. Smart targeting. Killer creative. Results that move products.
4.8%
Avg. Conversion rate
Traffic’s great, but sales are better.
Our average e-commerce conversion rate? A punchy 4.8%.
96%
Client retention
We're here for long term partnerships, with 96% of our clients sticking with us once we begin.
8+ years
Avg. Team member experience
This isn’t our first rodeo. Our crew brings over 8 years of hands-on digital experience to every campaign.
HOT OFF THE CLICK
News & articles.
We’re plugged into what’s happening in digital - platform updates, creative trends, e-commerce insights, and everything in between.
If it’s worth knowing, testing, or trying, we’re on it, breaking it down into bite-sized, jargon-free reads you’ll actually enjoy (and learn from).
Stay sharp. Stay curious. Stay one step ahead.
VIRTUAL HUGS
Words from our partners.
SCROLL →
WILDRIDE TODDLER CARRIERS
LINDSEY, UK MARKETING MANAGER
"Lucky Penny's insights, strategies, and attention to detail have played a pivotal role in optimising our paid advertising efforts, resulting in tangible growth and increased sales across multiple brands. More than just a service provider, from the outset, they seamlessly integrated themselves into our team, offering not only their professional guidance but also a genuine commitment to our success."
NITE WATCHES
ROGER, MANAGING DIRECTOR
"Working with Lucky Penny for the past eight months has been a genuine pleasure. The service provided by Ali and Tom has been responsive, easier to manage, more effective, and more affordable than our previous agency without ever compromising on professionalism. If you want energy and infectious enthusiasm in your business, Lucky Penny is the team for you."
DECORATING CENTRE ONLINE
MATT, DIRECTOR
"The team at Lucky Penny are much more than just a service provider. From the outset, they seamlessly integrated themselves into our team, offering not only their professional guidance but also their genuine commitment to our success."
SNACKFULLY
MAGGIE, MARKETING MANAGER
"We have worked with Lucky Penny for over two years now through Snackfully and they have been invaluable in our new customer growth, transforming our PPC campaigns and offering their advice and knowledge in improvements across the whole business. I couldn't imagine not having them on our digital marketing team!"
LIVEWELL DORSET
SALLY, MARKETING DIRECTOR
"We have seen our digital marketing go from strength to strength under the stewardship of Lucky Penny. Our exposure has increased dramatically, enables us to reach and support more people to lead healthier lives whilst keeping costs competitive. Having the LP team managing our Google ad campaigns has been a game-changer."
RUMI.AI
TOM, MARKETING MANAGER
"Partnering with Lucky Penny has been a game-changer for Rumi.ai, transforming our advertising aspirations into tangible success stories. They masterfully curated a previous launch campaign that exceeded our expectations, generating thousands of quality leads and propelling our brand to incredible heights of web exposure."
MOVEMENT METHOD
TAYLOR, DIRECTOR
"I was really struggling to dial in what my business was was missing. Working closely with Lucky Penny highlighted some of the issues with my approach. They communicated the changes I needed to make and this has ultimately led my website driving in the clients I knew it could."
GOT QUESTIONS? WE'VE GOT THE ANSWERS
FAQ's.
E-commerce is our core focus, but we’re open to non-ecom brands if the fit feels right. If your business has digital ambitions and a product-led mindset, let’s have a chat and see if we click.
We’ll work with you to define the metrics that matter most - whether it’s ROAS, conversion rate, AOV, or something else entirely. Then we’ll build targets that align with your growth goals and go after them with everything we’ve got.
No off-the-shelf stuff here. We tailor everything to fit your goals, budget, and stage of growth. Whether it's a flexible monthly retainer or a project-based setup, we’ll find what works for you.
We’ll handle the heavy lifting, but we do love working closely with our clients. Think of us as part of your team - we’ll keep you in the loop, bring ideas, and always ask the right questions to keep things moving.
Yes! Strategy, creative, copy, optimisation - it’s all done by our in-house crew. No outsourcing, no handoffs, no crossed wires.
Absolutely. You can start with what you need now - whether that’s PPC, Meta ads, or a site audit, and we’ll build from there if and when it makes sense.
Simple. Drop us a message and we’ll set up a friendly, no-pressure chat to understand where you're at and how we can help. No jargon. No hard sell. Just a smart conversation to see if we’re a good fit.